About Us

Leading the Future of Dealership Solutions

Welcome. This is where technology meets innovation to transform dealerships. We specialize in AI-powered inventory management and high-quality media content, helping you streamline operations and boost sales. Our solutions make your vehicles stand out, attract more buyers, and keep your dealership competitive. We’re a national leader committed to excellence and efficiency.

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Our Core Values

Help First

We prioritize assisting others.

Competent

We excel in our expertise.

Driven

We strive for success.

Committed

We are dedicated to our mission.

Resilient

We overcome challenges.

Fun

We enjoy what we do!

Our Vision

At Xcite Automotive, we aim to be the leading provider of software and technology for the automotive industry, supported by the largest services team across all tiers, including OEMs, dealers, groups, fleet, and specialty sectors. Our technology enhances efficiency for both our team and our clients, empowering dealers and their chosen vendors. As a technology services company, we are dedicated to innovation and excellence.

  • Comprehensive Support: We offer unmatched support across all industry tiers, ensuring seamless operations.
  • Efficiency and Innovation: Our technology solutions drive efficiency and innovation for our team and clients.
  • Industry Leadership: We set new standards in the automotive industry with cutting-edge technology.
  • Customer-Centric Approach: Our focus on customer needs ensures tailored solutions that deliver exceptional results.

Our Team

Phil Penton
CHief executive officer
Mark Norwicz
Chief Financial Officer
Andy McBride
CHief Commercial officer
Anne-Marie Cormier
Chief client officer
Raj Suchak
Chief technology officer
Kevin Knott
ChiEf performance office
Ryan Gee
ChiEf strategy officer
Rick Sorrells
ChiEf operating officer
Todd Bresnan
VP of Market Strategy